iGaming Business – Mobile social gaming company PlayPhone is to expand its services into the Middle East and North Africa (MENA) region after it entered into a partnership with Saudi Arabian mobile operator Mobily.
Under the deal, PlayPhone will launch its PlayZone social game store to Mobily’s customer base across the region, which comprises almost 200 million mobile subscribers.
The rollout will begin in Saudi Arabia and the United Arab Emirates before being expanded to more countries in the near future.
Playzone features PlayPhone’s latest gaming…